Be Original Americas: Originality Deconstructed

On view at Ace Hotel New York from October 19th to 30th, The Be Original Americas: Originality Deconstructed exhibition celebrates creativity by pulling back the curtain on the “how” and “why” of some of the international design industry’s most iconic products, demystifying what goes into their conception. Commemorating Be Original Americas’ 10th anniversary, the showcase incorporates physical designs, disassembled elements, and raw materials by members Emeco, Flos, Louis Poulsen, and Suzanne Tick. 

The exhibition was mounted by independent design writer and curator Adrian Madlener with the generous support of Ace Hotel and exhibition Imaginative Sponsor Lumens. Similar showcases will be presented at Ace Hotel Palm Springs and Los Angeles in 2023.

“We’re thrilled to be a sponsor of Originality Deconstructed and to partner with Be Original Americas in our joint commitment to the authenticity of design,” says Laura Walsh, Lumens CEO. “This traveling exhibition is a unique opportunity to peek behind the curtain and discover the whys and hows of great design. We’re so excited to learn more about the process behind so many of the brands that Lumens is proud to carry.” ≤≤

With woven tapestries, stacked pendants, luminaires, monumental floor lamps, forged ergonomic chairs, and several other iconic designs, the showcase offers an in-depth look into different aspects of production that few ever have a chance to witness. By uncovering the various facets of production, the exhibition allows visitors to better understand issues surrounding sustainability—how materials are sourced and processed—and the challenges of copyrighting design. Brands are increasingly confronted with the new realities of the digital marketplace and continue to see their most important items copied by nefarious parties seeking to capitalize on their success. What goes into ensuring the authenticity of a carefully conceived and meticulously manufactured object, especially those with historical significance? 

The capsule exhibition is presented as two cabinets of curiosity wall displays incorporating the various components of the iconic products in question. A series of complementary videos from Bernhardt Design, Emeco, Flos, Louis Poulsen, Lumens and Modern Metal Designs offer even more insight into what goes on behind the scenes and how leading industry players pay close attention to every step of manufacturing. 

A panel discussion entitled Let’s Get Real: A Discussion about Counterfeit Design—held on October 18th at Ace Hotel New York from 7 to 8 pm—seeks to highlight how brands and designers are counteracting the effects of the counterfeit market. What are the challenges in maintaining the integrity of their products or services in an age defined by social media and unfettered exposure? The talk will bring together the invaluable perspectives of exhibitors, Be Original Americas members, and sponsors: Suzanne Tick (Artist, CEO & Creative Director, Tick Studio); Ricardo Nabholz (Managing Associate & Creative Director, TPG Architecture); Alev Oztas  (President & CEO, Emeco) and Ann Petersen (Director, Brand & Trade Marketing, Lumens / Y Design Group). 

About Be Originals America

Be Original Americas is a non-profit creative advocacy committed to informing, educating, and influencing manufacturers, artisans, design professionals, and consumers about the economic, ethical, and environmental value of authentic design. beoriginalamericas.com

About Lumens

Lumens is North America’s premier destination for modern lighting, furniture, and decor, serving trade and contract professionals as well as consumers. The company travels the world to source from over 350 global design brands, curating a product assortment that features iconic designs as well as the latest in contemporary interior décor, including exclusive pieces that can’t be found anywhere else.The Lumens mission to inspire and connect the world with good design has led the company to be a pioneer of innovation, delivering a best-in-class customer experience through our website, editorial content, customer support teams, dedicated trade program and print publications. lumens.com

About Ace Hotel New York

Established in 2009, Ace Hotel New York lives in a historic, turn-of-the-century building in Midtown Manhattan. It has become a central hub for New Yorkers and international travelers alike. Ace Hotel New York always strives to be a space for radical inclusivity, community and collaboration. It is a cultural leader and neighborhood institution invested in the spirit of its surroundings, the culture of the city’s art and performances and the ancient bones of the building. acehotel.com/new-york/

About Adrian Madlener 

Adrian Madlener is a Brussels-born, New York-based writer, curator, and consultant. Over the past ten years, he’s held editorial positions at The Architect’s Newspaper, TL mag, and Frame Magazine while also contributing to publications such as AD Pro, Cultured DAMn, Disegno, Domus, Dwell, Hypebeast, Icon Design, Galerie, Luxe, Metropolis, Modern, Trend Tablet, and for various industry clients. In May 2022, he curated the IC Local: Tools exhibition at Industry City. With a particular focus on topics that exemplify the best in craft-led experimentation and sustainability, he’s committed to supporting talents that push the envelope in art, architecture, and design. adrianmadlener.co

Be Original Americas: Originality Deconstructed

Opening: Tuesday, October 18th, p.m. 6-9 pm

Exhibition will run from Wednesday, October 19th to Sunday, October 30th, 11-6 pm