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Originality Deconstructed promo

Be Original Americas Presents Originality Deconstructed

  • 10:00 am - 6:00 pm | Friday March 17, 2023
  • Segovia Hall | Ace Hotel Los Angeles
  • 929 S Broadway

Be Original Americas: Originality Deconstructed exhibition celebrates creativity by pulling back
the curtain on the “how” and “why” of some of the international design industry’s most iconic
products, demystifying what goes into their conception.

Commemorating Be Original Americas’ 10th anniversary, the showcase incorporates physical designs, disassembled elements, raw materials, and videos by Be Original Americas members Carl Hansen & Son, Cerno Group, Emeco, Kvadrat, Ligne Roset, Loll Designs, Lumens, The Modern Fan Co and Rosendahl Design Group.

The exhibition is being mounted by independent design writer and curator Adrian Madlener

Originality Deconstructed is on view March 17-26 from 10am-6pm daily in Segovia Hall 2nd floor.

About Be Original Americas
Be Original Americas is a non-profit creative advocacy committed to informing, educating, and
influencing manufacturers, artisans, design professionals, and consumers about the economic,
ethical, and environmental value of authentic design.

About Adrian Madlener

Adrian Madlener is a Brussels-born, New York-based writer, curator, and consultant. Over the
past ten years, he’s held editorial positions at The Architect’s Newspaper, TL mag, and Frame
Magazine while also contributing to publications such as AD Pro, Cultured, Disegno, Domus,
Dwell, Hypebeast, Icon Design, Galerie, Luxe, Metropolis, Modern, and The Design Edit, He
also develops copy and curates exhibition for select industry clients and cultural platforms. With
a particular focus on topics that exemplify the best in craft-led experimentation and
sustainability, he’s committed to supporting talents that push the envelope in art, architecture,
and design.

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