Be Original Americas: Originality Deconstructed Exhibition

Be Original Americas: Originality Deconstructed exhibition celebrates creativity by pulling back
the curtain on the “how” and “why” of some of the international design industry’s most iconic
products, demystifying what goes into their conception.

Commemorating Be Original Americas’ 10th anniversary and held during Modernism Week 2023, the showcase incorporates physical designs, disassembled elements, raw materials, and videos by Be Original Americas members Anglepoise, Bernhardt Design, Carl Hansen & Søn, Herman Miller, Fritz Hansen, Georg Jensen, Menu, Ligne Roset, Lumens, and Phase Design.

The exhibition is being mounted by independent design writer and curator Adrian Madlener with
the generous support of Ace Hotel, Imaginative Sponsor-Lumens, Innovative
Sponsor-Fritz Hansen, and Inspired Sponsor-Crypton.

Originality Deconstructed is on view February 17-25 from 10am-6pm daily.

About Be Original Americas
Be Original Americas is a non-profit creative advocacy committed to informing, educating, and
influencing manufacturers, artisans, design professionals, and consumers about the economic,
ethical, and environmental value of authentic design.

About Lumens
Lumens is North America’s premier destination for modern lighting, furniture, and decor,
serving trade and contract professionals as well as consumers. The company travels the world to
source from over 350 global design brands, curating a product assortment that features iconic
designs as well as the latest in contemporary interior décor, including exclusive pieces that can’t
be found anywhere else. The Lumens mission to inspire and connect the world with good design
has led the company to be a pioneer of innovation, delivering a best-in-class customer experience
through our website, editorial content, customer support teams, dedicated trade program and
print publications.

About Fritz Hansen
Fritz Hansen’s collection of furniture, lighting and accessories spans iconic designs from
renowned Danish and international architects and designers to contemporary pieces by today’s
most acclaimed creatives. From Arne Jacobsen’s Egg, Swan, and Series 7 chairs and Poul
Kjærholm’s PK22 chair and PK80 daybed to Jaime Hayon’s Ro chair and Cecilie Manz’s
Caravaggio lamp, each piece of applied art profiles a sculptural expression that unites function
and form in unprecedented ways.

About Crypton
In 1993, Craig and Randy Rubin hatched an ingenious plan from the basement of their Michigan
home. The duo wanted a fabric that could stand up to life’s messes and still be touchable and
beautiful, a fabric that would change the way many people live their lives. They established
Crypton to achieve that goal. Today, the company sells a wide range of products worldwide with
the aim of making life easier. Crypton has 27 years of innovation and industry experience, 15
patents, and branded some of the most reliable, environmentally friendly, high-performance textiles in the world. In situations where heavy demands can be placed on fabric, Crypton offers superior performance with exceptional protection from stains, moisture, and odors.

About Adrian Madlener

Adrian Madlener is a Brussels-born, New York-based writer, curator, and consultant. Over the
past ten years, he’s held editorial positions at The Architect’s Newspaper, TL mag, and Frame
Magazine while also contributing to publications such as AD Pro, Cultured, Disegno, Domus,
Dwell, Hypebeast, Icon Design, Galerie, Luxe, Metropolis, Modern, and The Design Edit, He
also develops copy and curates exhibition for select industry clients and cultural platforms. With
a particular focus on topics that exemplify the best in craft-led experimentation and
sustainability, he’s committed to supporting talents that push the envelope in art, architecture,
and design.