Coming Up Roses + Jess Ruhfus present Connect, Create, Launch

Join us for an evening of cocktails and campaigns — where connection meets strategy, and buzz turns into bookings.

Connect, Create, Launch is a live panel conversation about how to build momentum around your work, hype your offers without burnout, and get people genuinely excited to buy — before you ever open the cart.

Hosted by

Kelsey McCormick
Founder of Coming Up Roses & certified launch queen

Panelists

• Jess Ruhfus — exited tech founder / podcaster / partnerships expert
• Sky Bailey — Email & lifecycle marketing expert
• Carmel Zein — brand builder and seasoned marketing leader

What we’ll cover

This isn’t a “do this exact formula” kind of night. It’s a real conversation about what actually works right now.

We’ll be talking about:

• Building buzz before you launch
• Creating demand without shouting into the void
• Turning community into customers
• How email, partnerships, and campaigns work together
• What it really takes to get people lining up to buy

The panel will be followed by an open Q&A, so bring your questions, ideas, and half-baked launch plans.

What’s included

• Live panel + Q&A
• 1 complimentary drink
• A room full of smart, creative business owners
• The kind of conversations that spark your next launch

Come for the cocktails. Leave with clarity, momentum, and new connections. 

Ticket price: $38 – available here.

📍 Ace Hotel Sydney
🗓 January 30 at 6pm, panel starts at 6.30pm
🍸 1x drink included in ticket purchase